Perception parser: Break down brand perceptions from social media posts
Monitor your brand's sentiment with perception parser. Analyze text from various sources, focus on keywords, and gain insights for better marketing strategies.
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Maximize brand insight with advanced text analysis tools
Unlock deep insights into your brand's perception through social media analysis
Comprehensive brand monitoring features
Utilize our web app to enter the specific brand name you wish to monitor. With tailored features to analyze various sources including social media platforms and websites, it helps pinpoint consumer sentiment and develops a deeper understanding of brand image over time.
Sophisticated sentiment analysis capabilities
Easily input text for sentiment analysis, assessing whether mentions are positive, negative, or neutral. This vital feature is designed to provide actionable insights into brand perceptions, allowing marketers to pivot their strategies based on real-time consumer feedback derived from online conversations.
Customizable date range selection
Choose the date range for effective analysis—be it last week or last month. This allows users to observe trends over specific timeframes and detect shifts in brand perception, aiding in pinpointing periods when feedback significantly changes.
Targeted source identification
Specify where your data is coming from, whether it's social media platforms or particular websites. Understanding context helps in tailoring marketing strategies and enhances specificity in sentiment analysis results, offering a clearer picture of audience engagement with the brand.
Focused keyword input options
Direct the analysis by entering specific keywords relevant to your brand. This focused approach enhances the precision of results and ensures that the insights gathered are highly relevant for making informed decisions about future marketing efforts.
Language versatility
Analyze text across various languages by indicating the language being used during input. This feature broadens accessibility for global brands looking to monitor perceptions across different markets while ensuring accurate sentiment analysis regardless of language barriers.
User identification tracking
Enter your name for tracking purposes during analysis submissions. This enables easy referencing of data and personalized insights that align closely with individual user requirements within marketing teams, promoting a streamlined analytical process.
Additional context notes entry
Provide extra notes or context related to your inputs for enhanced clarity and specificity in results. This feature enriches the analysis experience by allowing analysts to add layers of information that may impact sentiment interpretation or understanding of data trends.
Additional information
Best for: Social Media Analyst, Brand Sentiment Specialist, Social Listening Coordinator, Online Reputation Manager, Digital Engagement Strategist