Reaction radar: Track emotional reactions to your marketing campaigns
Use reaction radar to track keywords across social media, analyze sentiment, and enhance your brand's online presence with actionable insights.
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Monitor emotional reactions to your marketing campaigns effectively
Enhance brand monitoring with advanced analysis features
Tailored keyword input for effective tracking
Easily input specific brand names or keywords to monitor their emotional reactions across social media platforms. This feature empowers marketers and analysts to get precise insights into consumer sentiment, helping shape effective marketing strategies tailored toward audience preferences.
Comprehensive social media platform selection
Select the relevant social media platforms such as Twitter or Facebook to focus your analysis effectively. By customizing the platform selection, users can gauge emotional reactions from the channels that matter most, optimizing engagement and building stronger brand connections.
Flexible date range for detailed insights
Customize the analysis timeframe by entering a specific date range, like the last 30 days. This feature allows users to track changes in sentiment over time, providing valuable insights into campaign performance and helping refine future marketing efforts based on temporal data.
Sentiment-specific evaluations for focused analysis
Enter specific sentiments—positive, negative, or neutral—to analyze emotional responses accurately. This targeted approach enables marketers to pinpoint consumer feelings towards brands or campaigns, delivering actionable insights that inform marketing strategies and approach adjustments.
Advanced keywords and hashtags inclusion
Input additional keywords or hashtags for a more nuanced analysis of emotional reactions. This flexibility allows users to capture a broader spectrum of sentiment surrounding brand discussions and enhances understanding of how different elements influence consumer perception.
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Additional information
Best for: Social Media Analyst, Brand Sentiment Analyst, Social Media Monitoring Specialist, Digital Brand Reputation Manager, Sentiment Insights Specialist